Retail Store / Newcastle
This project was completed during my time consulting for The Hardy Boys.
Power Fashion is a retail brand that offer affordable stylish clothing and accessories to its customers with 115 stores nationwide.
We were asked to look at their existing store environments and put forward a proposal as to how they could upgrade the retail experience for their customers while staying true to their value proposition that is at the very centre of the company’s ethos.
Our approach was to lighten and brighten the store environment and to de-clutter the internal branding elements thus creating a platform to showcase the merchandise.
Power Fashion has subsequently rolled out this look and feel to the rest of their stores.